What was the problem?
Finding a therapist is a matching problem, not a search problem — language, specialisation and approach decide whether someone books a second session. Behind that sits a business to run.
What did Helmsman build?
Built end to end: a mobile app that matches clients to therapists on their own preferences, a web panel where therapists manage availability and sessions, and an admin platform where the business is run.
Key capabilities
- Preference-based matching
- Client mobile app
- Therapist web panel
- Admin platform
- Session management
- Billing & payouts
- Acquisition analytics
- Repeat-session tracking
What changed for the business?
Clients arrive at a therapist chosen on their own criteria, and the team runs both sides of the marketplace from one admin platform.
